When does class start/end?
Class hours may vary, please reach out to contact@ascendientlearning.com if you have any questions.
Build and Analyze Customer Journeys using Marketing Cloud
Discover how to build unique, memorable customer engagements with Marketing Cloud. In this 5-day instructor-led course, you’ll learn how to build customer journeys in Marketing Cloud. Our team of...
Read MoreOverview
Discover how to build unique, memorable customer engagements with Marketing Cloud. In this 5-day instructor-led course, you’ll learn how to build customer journeys in Marketing Cloud. Our team of experts share best practices related to implementing, monitoring, and analyzing your journeys, preparing you to design personalized journeys and engage with customers in new, exciting ways.
Skills Gained
When you complete this class, you will be able to:
- Explain compliance concepts to ensure optimal deliverability.
- Use tools within Marketing Cloud to uphold deliverability standards.
- Utilize email design best practices to ensure the best customer experience.
- Develop effective, relevant messages using Content Builder.
- Evaluate different delivery methods and options when sending an email message.
- Implement customer journeys using automation tools within Marketing Cloud.
- Differentiate the use cases for automation activities in Automation Studio and Journey Builder.
- Define fundamental data management and structure terminology.
- Use data segmentation tools to create targeted emails.
- Apply a simple data model concept to a real-world scenario.
- Define subscriber statuses, unsubscribe methods, and preferences.
- Analyze marketing campaigns using common key performance indicators (KPIs).
- Solve a common marketing problem with troubleshooting guidance.
- Implement testing methods and tools to ensure quality control.
- Explain fundamental account and sending administration best practices.
- Know where to go for more information, guidance, and support.
- Describe Marketing Cloud platform capabilities..
Who Can Benefit
This course is designed for digital marketers who manage the email channel for their marketing team. Whether you’re new to Marketing Cloud or want tips to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed.
Course Details
Course outline
Introduction to Salesforce Marketing Cloud
- Describe Capabilities Across the Marketing Cloud
- Know Where To Go for Support
Administration Essentials
- Set Up an Account
- Send Setup Information
Data Management
- Gather Contact Data
- Generate Data Extensions
- Segment Data
- Synchronize Data Extensions
Email Message Design and Creation
- Design Email Messages
- Organize Content
- Create Content
Message Testing, Delivery, and Email Marketing Best Practices
- Test Messages
- Deliver Messages
- Follow Email Marketing Best Practices
Marketing Automation
- Discover Automation Studio
- Explore Journey Builder
- Learn About Journey Testing
Analytics and Troubleshooting
- Track Performance
- Generate Reports
Summary
- Review the Capstone
Schedule
FAQ
Does the course schedule include a Lunchbreak?
Classes typically include a 1-hour lunch break around midday. However, the exact break times and duration can vary depending on the specific class. Your instructor will provide detailed information at the start of the course.
What languages are used to deliver training?
Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.
What does GTR stand for?
GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.
How do I find an Ascendient Learning training location?
We have training locations across the United States and Canada - View a complete list of classroom training locations.
Which delivery formats are available?
At Ascendient Learning, we offer training that is Instructor-Led, Online, Virtual, and Self-Paced.
Does Ascendient Learning deliver group training?
Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.
What does vendor-authorized training mean?
As a vendor-authorized training partner, we offer a curriculum that our partners have vetted. We use the same course materials and facilitate the same labs as our vendor-delivered training. These courses are considered the gold standard and, as such, are priced accordingly.
Is the training too basic, or will you go deep into technology?
It depends on your requirements, your role in your company, and your depth of knowledge. The good news about many of our learning paths, you can start from the fundamentals to highly specialized training.
How up-to-date are your courses and support materials?
We continuously work with our vendors to evaluate and refresh course material to reflect the latest training courses and best practices.
Are your instructors seasoned trainers who have deep knowledge of the training topic?
Ascendient Learning instructors have an average of 27 years of practical IT experience and have also served as consultants for an average of 15 years. To stay current, instructors spend at least 25 percent of their time learning new, emerging technologies and courses.
Do you provide hands-on training and exercises in an actual lab environment?
Lab access is dependent on the vendor and the type of training you sign up for. However, many of our top vendors will provide lab access to students to test and practice. The course description will specify lab access.
Will you customize the training for our company’s specific needs and goals?
We will work with you to identify training needs and areas of growth. We offer a variety of training methods, such as private group training, on-site of your choice, and virtually. We provide courses and certifications that are aligned with your business goals.
How do I get started with certification?
Getting started on a certification pathway depends on your goals and the vendor you choose to get certified in. Many vendors offer entry-level IT certification to advanced IT certification that can boost your career. To get access to certification vouchers and discounts, please contact info@ascendientlearning.com.
Will I get access to content after I complete a course?
You will get access to the PDF of course books and guides, but access to the recording and slides will depend on the vendor and type of training you receive.
How do I request a W9 for Ascendient Learning?
View our filing status and how to request a W9.
Reviews
Some Labs are very good but some steps it ask to update but its already updated, but overall its very good training.
I was very pleased with the course setup by ExitCertified and the instructor.
The training was very good to understand the concepts and how to set up things .
Good training. A lot to take in for the short amount of time we have though
I was very satisfied about how the course was organized. Sean Did a very good work
