Course Outline
Understanding Data Storytelling and Data Analytics
- What is Data Storytelling?
- The three key elements of data storytelling
- Identify your objective and target audience
- Craft a clear narrative flow
- Define a story arc
- Understanding the role of Data Analytics in Data Storytelling
- Distinguishing Between Descriptive, Diagnostic, Predictive, Prescriptive, and Cognitive Analytics
- Selecting the right data visualization
- Visualization mistakes to avoid
The End-to-End Process
- Understanding the End-to-End Process
- Data Preparation: Transforming Raw Data
- Data Modeling: Structuring for Analysis
- Visualization: Crafting Compelling Data Stories
- Publishing Reports
- Creating Dashboards and Metrics/Scorecards
- Packaging as an Application
- Effective Distribution Strategies
- Consuming Insights and Making Informed Decisions
Your Story: Summarizing Historical Data to Provide Insights
- Presenting raw data and statistics
- Summarizing categorical data and displaying frequencies
- Tracking trends and changes over time
- Displaying proportions and percentages
- Displaying patterns and correlations
Your Story: Identifying the Reasons Behind Past Events and Patterns
- Identifying relationships and correlations between variables
- Analyzing data distributions
- Visualizing data variability and identifying outliers
- Exploring details and root causes
Your Story: Make Informed Forecasts About Future Events and Trends
- Utilizing predictive modeling for future trends
- Predicting outcomes based on historical data
- Segmenting data and identifying patterns
- Identifying unusual data points
Your Story: Recommend Specific Actions
- Implementing scenario analysis and decision support
- Identifying factors impacting a specific outcome
- Visualizing paths and outcomes based on decisions
- Optimization and goal-based analysis
Your Story: Analyzing Data in a Human-like Manner
- Interact with data using plain language
- Using built-in AI visuals
- Overview of Sentiment Analysis and Image Recognition
Creating Engaging Stories with Interactive Elements
- Understanding conditional formatting options
- Adding images and hyperlinks to a table
- Working with databars, sparklines, and indicators
- Working with sync slicers
- Working with tooltip popup
- Implementing bookmarks, buttons, and selections
Delivering Data Insights
- Publishing Reports
- Creating Dashboards and Metrics/Scorecards
- Packaging as an Application
- Effective Distribution Strategies
- Consuming Insights and Making Informed Decisions
Data Storytelling Best Practices
- Context is everything!
- Data visualization decluttering best practices
- Using text appropriately
- Visualization mistakes to avoid