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Prompt Engineering for Business Professionals: Leveraging Conversational AI for Enhanced Customer Experiences

This 2-day course will teach business professionals how to harness the power of conversational AI using prompt engineering techniques to enhance customer experiences and drive business outcomes....

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$2,000 USD
Duration 2 days
Course Code EBP-LCAIECE
Available Formats Classroom

Overview

This 2-day course will teach business professionals how to harness the power of conversational AI using prompt engineering techniques to enhance customer experiences and drive business outcomes. Participants will learn the principles of prompt engineering, best practices for designing and refining prompts, and how to optimize AI-generated content for various business scenarios. The course will also address ethical considerations and bias mitigation in the context of AI-powered business communication. Through a series of hands-on exercises, case studies, and group discussions, participants will acquire the skills needed to create effective conversational AI solutions that align with their organization's goals and values.

Skills Gained

  • Understand the role of prompt engineering in conversational AI and its applications in various business scenarios
  • Design and refine prompts to create AI-generated content tailored to specific business objectives
  • Optimize conversational experiences to enhance customer engagement and satisfaction
  • Address biases and ethical considerations in AI-generated business communication
  • Implement prompt engineering techniques to improve business outcomes and drive innovation

Who Can Benefit

Business professionals, product managers, marketing specialists, customer service representatives, and individuals interested in leveraging conversational AI for their organizations

Prerequisites

  • Basic understanding of AI concepts and applications
  • Familiarity with customer experience management or business communication is recommended but not mandatory

Course Details

Throughout the course, participants will engage in hands-on exercises, case studies, and group discussions to reinforce learning and encourage peer collaboration. The capstone project at the end of the course will allow participants to showcase their prompt engineering skills by developing a custom conversational AI solution for a real-world business challenge or opportunity.

Day 1

Module 1: Introduction to Conversational AI and Prompt Engineering for Business

  • Overview of conversational AI and its business applications
  • Role of prompt engineering in driving business outcomes
  • Introduction to AI language models (e.g., GPT-4)

Module 2: Designing Prompts for Business Scenarios

  • Principles of prompt design for business objectives
  • Techniques for writing custom prompts for marketing, sales, and customer service
  • Hands-on exercise: Creating prompts tailored to specific business scenarios

Module 3: Refining and Testing Prompts for Business Applications

  • Iterative prompt refinement process for business contexts
  • Techniques for evaluating and optimizing prompt performance
  • Hands-on exercise: Refining and testing prompts for desired business outcomes

Day 2

Module 4: Addressing Biases and Ethical Considerations in Business Communication

  • Identifying and mitigating biases in AI-generated business content
  • Ethical considerations in AI-powered business communication
  • Hands-on exercise: Analyzing and improving prompt designs for fairness and ethics

Module 5: Advanced Prompt Engineering Techniques for Business Professionals

  • Incorporating context and external knowledge in prompt design for business applications
  • Personalization and customization of prompts for enhanced customer experiences
  • Hands-on exercise: Developing advanced prompts for complex business scenarios

Module 6: Capstone Project

  • Participants will apply the concepts and techniques learned throughout the course to create a custom conversational AI solution for a business challenge or opportunity
  • Presentation and discussion of capstone projects

Schedule

FAQ

Does the course schedule include a Lunchbreak?

Classes typically include a 1-hour lunch break around midday. However, the exact break times and duration can vary depending on the specific class. Your instructor will provide detailed information at the start of the course.

What languages are used to deliver training?

Most courses are conducted in English, unless otherwise specified. Some courses will have the word "FRENCH" marked in red beside the scheduled date(s) indicating the language of instruction.

What does GTR stand for?

GTR stands for Guaranteed to Run; if you see a course with this status, it means this event is confirmed to run. View our GTR page to see our full list of Guaranteed to Run courses.

Does Ascendient Learning deliver group training?

Yes, we provide training for groups, individuals and private on sites. View our group training page for more information.

What does vendor-authorized training mean?

As a vendor-authorized training partner, we offer a curriculum that our partners have vetted. We use the same course materials and facilitate the same labs as our vendor-delivered training. These courses are considered the gold standard and, as such, are priced accordingly.

Is the training too basic, or will you go deep into technology?

It depends on your requirements, your role in your company, and your depth of knowledge. The good news about many of our learning paths, you can start from the fundamentals to highly specialized training.

How up-to-date are your courses and support materials?

We continuously work with our vendors to evaluate and refresh course material to reflect the latest training courses and best practices.

Are your instructors seasoned trainers who have deep knowledge of the training topic?

Ascendient Learning instructors have an average of 27 years of practical IT experience and have also served as consultants for an average of 15 years. To stay current, instructors spend at least 25 percent of their time learning new, emerging technologies and courses.

Do you provide hands-on training and exercises in an actual lab environment?

Lab access is dependent on the vendor and the type of training you sign up for. However, many of our top vendors will provide lab access to students to test and practice. The course description will specify lab access.

Will you customize the training for our company’s specific needs and goals?

We will work with you to identify training needs and areas of growth.  We offer a variety of training methods, such as private group training, on-site of your choice, and virtually. We provide courses and certifications that are aligned with your business goals.

How do I get started with certification?

Getting started on a certification pathway depends on your goals and the vendor you choose to get certified in. Many vendors offer entry-level IT certification to advanced IT certification that can boost your career. To get access to certification vouchers and discounts, please contact info@ascendientlearning.com.

Will I get access to content after I complete a course?

You will get access to the PDF of course books and guides, but access to the recording and slides will depend on the vendor and type of training you receive.

How do I request a W9 for Ascendient Learning?

View our filing status and how to request a W9.

Reviews

This is my second course with ExitCertified. This course exceeded my expectations. The teacher was great and the class was fun.

Good course. I appreciate the time the instructor put into teaching this class.

Exit certified was great as it is very in depth and hands on learning which made it very easy to learn this type of work.

Good training. A lot to take in for the short amount of time we have though

Very interactive and in-depth course that really got me ready for the industry